Buch, Englisch, 202 Seiten
Autor: Ralf Langen
Herausgeber / Co-Autor: Joachim Klewes, Ralf Langen
Erscheinungsdatum: 2008
ISBN: 3540774947
Aufrufe gesamt: 1077, letzte 30 Tage: 3
Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners\\\' perspective. Consultants from Pleon, Europe\\\'s leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Written for:
Academic/corporate libraries, scientists/researchers, lecturers/tutors, graduates/undergraduates, practitioners/professionals
Keywords:
Change Communication
Change Management
Employee Participation
Publikationen: 3
Aufrufe seit 11/2003: 1325
Aufrufe letzte 30 Tage: 3