Competitive Intelligence Basics Workshop (ICI-1)

Achieving competitive advantage through systematic competitor and market analysis

In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

T

Workshop focus

• The value of Competitive Intelligence (CI) for your business

• Analysis of one's own company:

  Where are we now and where do we intend to go?

• Handling the information overload and testing the quality of data

• Analytical methods to determine the competitive and market situation

• Successful implementation of a CI system in a business