Financial Analysis (ICI-28)
Data source, processing, and interpretation
Financial analysis is the core to any interpretation of financial reports (P&L, balance sheet, cash flow, source and application of funds) as well as other assessments of company viability and operations. For the most part, key data is used to assure comparability of companies in an industry or in a strategic group. Also, the CI analyst carries out individual company analyses to e.g. assess the viability of a competitive strategy. Financial analysis is one of the standard methods of CI analysis.
- Data source and -processing
Besides the large range of publicized company data, analysts also have a large number of financial reports available. If no such data is directly obtainable, the financial analyst has to conduct independent, primary research or do selective calculations (for parts of a company).
- Key data
The large number of key company data will be examined in the workshop as regards to their usability with CI analyses and some key figures will be shown as examples. In this connection, not only key figures that come from a "balance sheet analysis" will be taken into account, but also key figures that are generated for strategic benchmarks. Established key data models such as the DuPont key data hierarchy will be explained as well as software tools for balance sheet analysis.
- Interpretation With a case study, the attendees will carry out a competitive financial analysis. In doing so, selective calculations will be done and comparisons will be drawn to other businesses. Finally, prognoses will be made on further competitor development.
- Reporting and documentation
Finally, methods will be discussed on how to present and archive the results of a financial analysis - a continuous Competitive Intelligence calls for a professional database with competitive financial analyses.
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