Howto - Mobile Marketing

Written by Thom Poole, a professional marketer with 25 years experience. He is a visiting professor of mark­eting who has written this book to help students and business people get the most from their marketing activities.

Almost everybody has a mobile phone today, and they provide us with a great deal more than just voice communications.

Thanks to a background in mobile marketing, Poole leads the reader through the terminology and techniques of mobile marketing.

If you want to make an impression on your customers ­ close up and personal ­ you must read this book.