Howto - Search Engine Marketing

Written by Thom Poole, a professional marketer with 25 years experience. He is a visiting professor of mark­eting who has written this book to help students and business people get the most from their marketing activities.

Nearly all marketing decisions are made following a search, so making sure that you perform well on the search engines is vital.

With best practice and many years of experience, Poole takes the read through optimising your website to make the most of your organic or free listings, and to target your paid advertising to maximise your return on investment.