Workshop
Referent: Rainer Michaeli, MBA
Veranstaltungsseite: institute-for-competitive-intelligence.com/ici-workshops/...
Sprache: Englisch
Aufrufe gesamt: 680, letzte 30 Tage: 1
Veranstalter
Institut für Competitive Intelligence (ICI)
Telefon: +49-6033-73054
Telefax: +49-6033-74376
Preis: 590,-- € zzgl. gesetzl. Mwst.
While the concept of public relations is based on coordinated, two-way communication models, the simple aim of an information warfare campaign is to successfully develop ideas and opinions on topics and companies. For the information professional, this involves identifying and analyzing information and generating valuable intelligence in order to discredit competitors through targeted CI actions in the scope of information operations. Opinions that are "formed“ by competitors, influence customers, suppliers and industry experts. Your company can derive either advantage or disadvantage from these circumstances. Your company’s communication strategy should therefore be critically reviewed from the perspective of information warfare. |
DE, Butzbach
Gründer und Geschäftsführender Gesellschafter
DENKFABRIK GmbH
Publikationen: 1
Veranstaltungen: 83
Aufrufe seit 01/2003: 5321
Aufrufe letzte 30 Tage: 1