ICI-36 Information Warfare
ICI-36 Information Warfare

ICI-36 Information Warfare

Workshop

Referent: Rainer Michaeli, MBA


Veranstaltungsseite:

Sprache: Englisch

Aufrufe gesamt: 680, letzte 30 Tage: 1

Kontakt

Veranstalter

Institut für Competitive Intelligence (ICI)

Telefon: +49-6033-73054

Telefax: +49-6033-74376

competitive-intelligence.com

Preis: 590,-- € zzgl. gesetzl. Mwst.

Kontaktanfrage

Information Warfare is used to describe strategic communication whereby information is understood as a means for changing opinions on a subject and then effecting changes in behavior.

ImageWhile the concept of public relations is based on coordinated, two-way communication models, the simple aim of an information warfare campaign is to successfully develop ideas and opinions on topics and companies. For the information professional, this involves identifying and analyzing information and generating valuable intelligence in order to discredit competitors through targeted CI actions in the scope of information operations. Opinions that are "formed“ by competitors, influence customers, suppliers and industry experts. Your company can derive either advantage or disadvantage from these circumstances. Your company’s communication strategy should therefore be critically reviewed from the perspective of information warfare.

 

Workshop foci

  • Basics

  • Communication Models and Strategies

  • Information warfare tactics

  • Game plan for ”strategy development and information warfare"

     

    More Information

     


Rainer Michaeli, MBA

DE, Butzbach

Gründer und Geschäftsführender Gesellschafter

DENKFABRIK GmbH

Publikationen: 1

Veranstaltungen: 83

Aufrufe seit 01/2003: 5321
Aufrufe letzte 30 Tage: 1

Kein Termin eingetragen