Ideas, Creativity and Innovation. Keys to Survival
Ideas: Just the Tip of the Iceberg of Positive Effects from a Creative Working Culture
Beitrag, Englisch, 11 Seiten, ICFAI University Press
Autor: Maren Baermann
Herausgeber / Co-Autor: Hrsg. P. S. Gopalakrishnan
Erscheinungsdatum: 2008
Quelle: auch im Internet abrufbar
Seitenangabe: 17-27
Aufrufe gesamt: 592, letzte 30 Tage: 1
Establishing a creative culture will in turn trigger a strengthening of several of the initial factors
contributing to the creative culture, and these will benefit the organization in many more ways
than just by helping to generate new ideas. So in fact the directly visible outcome might be an
abundance of ideas (the tip of the iceberg), but the body of value for an organization lies invisible
beneath the surface; it supports the visible tip and makes it rise above the waterline, but also is a
solid asset in itself that should not be neglected. The three interlinked areas benefiting from the
reciprocal nurturing are motivation, integration and embracing change.
Creative
contributing to the creative culture, and these will benefit the organization in many more ways
than just by helping to generate new ideas. So in fact the directly visible outcome might be an
abundance of ideas (the tip of the iceberg), but the body of value for an organization lies invisible
beneath the surface; it supports the visible tip and makes it rise above the waterline, but also is a
solid asset in itself that should not be neglected. The three interlinked areas benefiting from the
reciprocal nurturing are motivation, integration and embracing change.
Creative
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