Implementing Value Pricing for B2B Organizations

Recent years have seen a surge of interest in “value pricing” – the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs.
The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A value-based approach to pricing is especially useful in business-to-business settings where diverse customer needs and the prevalence of customer-specific negotiated prices mean that prices can be tailored to narrow segments.
Yet, despite these benefits, many firms fail to effectively employ value pricing.

Implementing Value Pricing for Business-to-Business Organizations is a one-day interactive training class which will provide pricing practitioners with valuable insight to successfully implement value-based pricing strategy for their business. It will be given by 2 speakers, each with their own experience, from Vendavo USA. 

This training will take place on the 19th of October 2010 in Germany. The specific location still needs to be determined.

More info can be found on http://www.pricingplatform.eu/site/public/trainings_detail.asp?id=127

or contact justine.van.acker@pricingplatform.eu