Buch, Englisch, 208 Seiten, ELSEVIER Ltd.
Autoren: Prof. Dr. André Bühler, Prof. Dr. Gerd Nufer
Erscheinungsdatum: 04.09.2009
ISBN: 075068495X
Aufrufe gesamt: 1337, letzte 30 Tage: 1
"Relationship Marketing in Sports" is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: case studies from around the world to provide a uniquely global approach applicable worldwide; strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links; and, practical advice for professional, semi-professional and non-professional sporting organisations. "Relationship Marketing in Sports" is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
DE, Nürtingen
Professor für Marketing und Sportmanagement
Deutsches Institut für Sportmarketing
Publikationen: 8
Aufrufe seit 07/2007: 8386
Aufrufe letzte 30 Tage: 13
Publikationen: 6
Aufrufe seit 03/2006: 702
Aufrufe letzte 30 Tage: 3