Relationship Marketing in Sports
Relationship Marketing in Sports

Relationship Marketing in Sports

Buch, Englisch, 208 Seiten, ELSEVIER Ltd.

Autoren: Prof. Dr. André Bühler, Prof. Dr. Gerd Nufer

Erscheinungsdatum: 04.09.2009

ISBN: 075068495X


Aufrufe gesamt: 1337, letzte 30 Tage: 1

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ELSEVIER Ltd.

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"Relationship Marketing in Sports" is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: case studies from around the world to provide a uniquely global approach applicable worldwide; strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links; and, practical advice for professional, semi-professional and non-professional sporting organisations. "Relationship Marketing in Sports" is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Prof. Dr. André Bühler

DE, Nürtingen

Professor für Marketing und Sportmanagement

Deutsches Institut für Sportmarketing

Publikationen: 8

Aufrufe seit 07/2007: 8386
Aufrufe letzte 30 Tage: 13

Prof. Dr. Gerd Nufer

Deutsches Institut für Sportmarketing

Publikationen: 6

Aufrufe seit 03/2006: 702
Aufrufe letzte 30 Tage: 3