The Little Cook Book Of Marketing

Modern Marketing is fast moving but vital to business. This book has been written to help business owners understand the techniques and tasks.

Written by Thom Poole, a professional marketer with 25 years experience in international organisations. The insight given here can help a business grow and prosper in its market in both traditional and digital marketing.

The book explores marketing in a light-hearted way, with 'recipes' involving the implementation and use of best practice.

"Business has only two functions - marketing and innovation" - Milan Kundera.