Brand it or lose it! - Innovation Success Through R&D Reputation

BRAND IT OR LOSE IT! - INNOVATION SUCCESS THROUGH R&D REPUTATION

Innovation management is increasingly being complemented by innovation marketing. The relationship between R&D reputation, its drivers and its impact on attracting complementary resources - such as research partners, talent and funding - has been demonstrated in an empirical study.

This research project was conducted by the Institute of Technology Management at the University of St.Gallen (ITEM-HSG), its innovation and intellectual property spin-off BGW AG, and IBM Zurich Research Laboratory.

Preliminary Agenda

• 09:00 Arrival and coffee
• 09:30 Setting the frame (ITEM-HSG) 
              Value of reputation management (IBM) 
              Study results on R&D reputation management (ITEM-HSG)
• 12:00 Lunch
• 13:30 Brand value and innovation leadership (Nestlé tbc)
              Building research reputation (EMPA)
              Managing R&D reputation (BGW)
• 16:00 Innovation market place and apéro riche (contributing organizations)

Further Information: www.bgw-sg.com/researchreputation.html