Building Great Customer Experiences
Building Great Customer Experiences

Building Great Customer Experiences

Buch, Englisch, 240 Seiten, Palgrave Macmillan

Autoren: John Ivens, Colin Shaw

Erscheinungsdatum: 2004

ISBN: 1403939497

Auflage: 2nd., rev. ed.


Aufrufe gesamt: 715, letzte 30 Tage: 2

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Palgrave Macmillan

Telefon: +1-212-982-3900

Telefax: +1-212-777-6359

Preis: 24,98 €

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This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences. Many companies neglect the customer experience. The authors show that physical execution and emotional impact of customer experiences may ultimately determine customer satisfaction and loyalty and commercial success of companies and brands. With the use of compelling examples and cases the authors show that this is key for all companies and organizations.

In this revised edition they show that the customer experience has now become central to the agenda for many companies and organizations.

John Ivens

GB, London

Beyond Philosophy

Publikationen: 2

Aufrufe seit 10/2006: 2386
Aufrufe letzte 30 Tage: 5

Colin Shaw

GB, London

Beyond Philosophy

Publikationen: 4

Veranstaltungen: 2

Aufrufe seit 10/2006: 2137
Aufrufe letzte 30 Tage: 1