Commitment vs. Net Promoter Score / Stefan Ruf, Anovum Zürich

A Comparison: Conversion ModelTM (CM) vs. Net Promoter Score (NPS)

Vortrag, Englisch, 19 Seiten, Konferenz

Autor: Stefan Ruf

Herausgeber / Co-Autor: Stefan Ruf

Erscheinungsdatum: 16.02.2007

Quelle: Conversion Model Conference Cape Town 2007

Seitenangabe: 1-19

Aufrufe gesamt: 2239, letzte 30 Tage: 1

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The link of "the ultimate question" to future business performance is more than controversial. The paper shows that true commitment measures outperform the "Net Promoter Score" in terms of predicting behavior.
Why? The Net Promoter Score does not incorporate competitor ratings and therefore can't measure "true commitment".

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Customer Value Management