Communities and Technologies 2013
Communities and Technologies 2013

Communities and Technologies 2013

Kongress / Tagung

Referent: Simon R. Straßburger


Veranstaltungsseite:

Sprache: Englisch

Aufrufe gesamt: 24, letzte 30 Tage: 1

Kontakt

Veranstalter

keine Angaben

Preis: k. A.

"How User Communities Improve Mass Customization Productivity":
This presentation addresses the question how mass customization firms use communities to improve customer interaction and thus making mass customization more productive. Out of a pool of 118 mass customization firms and their communities, we selected representative companies (in terms of community size, - integration and openness) within an iterative approach for in-depth interviews. We found that communities can serve as levers for mass customization productivity, but companies seem to exploit them differently: Companies with a small customer base tend to limit communities merely on marketing communication to increase sales output. Providers with large and integrated communities realize a broader productivity potential from communities, exploiting them not only for increasing productivity output but for decreasing input factors in customer interaction processes (such as support in product configuration). 

Fachthemen

Publikationen: 3

Veranstaltungen: 1

Aufrufe seit 08/2016: 1
Aufrufe letzte 30 Tage: 1

Kein Termin eingetragen
Diese Website verwendet Cookies, um bestmögliche Funktionalität bieten zu können. Durch die weitere Nutzung der Webseite stimmen Sie der Verwendung von Cookies zu. Weitere Informationen erhalten Sie in unseren Hinweisen zum Thema Datenschutz