Competitive Intelligence Secondary Research (ICI-4)

CI Secondary Research (ICI-4)
Internet, online databases and print media

The most important competence of a CI Researcher is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way.
Learn the principles of CI research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations, reinforced with exercises.
This workshop is geared towards professional researchers, analysts, information brokers and journalists, who regularly search for market, competitor, financial or technological information.


Workshop focus 

• Organizing the research process
  Role of the research process within the competitive intelligence cycle
  Effective Research: 4 steps: Key Intelligence topics, Collection Plan, Research, Evaluation
• Searching the Internet Professional Research is not surfing the web
  (including 50 information re-sources)
  Internet-Research
  Surface web/Deep Web, structure/size, statistics, limitations
  Search engines
  How search engines work, comparison of the most important search engines and meta search engines
  Specific search engines
  Searching for news, blogs, podcasts, boards and portals
  Expert search strategies
  Generic search strategies, expert search, searching tools/automated search
  CI-research
  Website analysis, watching the competitor, information reliability
• Using online databases
  Resources for the professionals
  (including resource indices for all industries)
  Searching online databases
  Research process, hosts, support, costs
  Secondary research sources
  patents, market research, statistics, finances, legal information, books, academic papers, newspapers, people, strategies, market/technology trends
  Resource indices for CI-professionals
• Case study
  Each research step is carried out with an in¬dustrial competitive research case study