Connected Marketing
Connected Marketing

Connected Marketing

Buch, Englisch, 216 Seiten, Bernd Röthlingshöfer

Autor: Bernd Röthlingshöfer

Herausgeber / Co-Autor: Justin Kirby, Paul Marsden

Erscheinungsdatum: 26.12.2005

ISBN: 075066634X


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Bernd Röthlingshöfer

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Preis: 33,31 €

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\"Connected Marketing\" is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, \"Connected Marketing\" introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling \"Anatomy of Buzz\") \"Connected Marketing\" is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing.

Bernd Röthlingshöfer

DE, Schlier

Bernd Röthlingshöfer

Publikationen: 6

Veranstaltungen: 3

Aufrufe seit 08/2005: 1381
Aufrufe letzte 30 Tage: 1