Customer Relationship Management
Customer Relationship Management

Customer Relationship Management

Beitrag, Englisch, 30 Seiten, STA Communication

Autor: Steven Rosen

Erscheinungsdatum: 29.07.2006

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The pharmaceutical industry is facing increased economic, political, regulatory and competitive pressures. The traditional pharma business model, given the high costs and risk associated with developing blockbusters and supported by a costly sales and marketing structure, is becoming highly inefficient.
With patents on $80 billion worth of blockbusters set to expire over the next two years, pharma is becoming hard pressed to find more effective and efficient ways to maintain profitability.

Steven Rosen

CA, Richmond Hill

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