Digital Marketing - How (Not) to Waste Money
Digital Marketing - How (Not) to Waste Money

Digital Marketing - How (Not) to Waste Money

Seminar

Referent: Christian Schulze


Veranstaltungsseite: | Download Flyer

Sprache: Englisch

Aufrufe gesamt: 29, letzte 30 Tage: 1

Kontakt

Veranstalter

Frankfurt School of Finance & Management gGmbH

Telefon: +49-69-154008-249

Telefax: +49-69-154008-4249

frankfurt-school.de

Preis: 1.460,-- € zzgl. gesetzl. Mwst.

Kontaktanfrage

There is a big difference between a company “being online” and having a successful digital marketing strategy. Most companies that were founded before the digital age have a hard time adjusting to the fast-changing digital environment. Managers acknowledge the growing importance of digital marketing, data analytics and related topics, but might lack a clear vision of how to make “digital” work for their company without wasting a fortune in the process. This seminar is not a traditional marketing seminar. The target group includes top-level managers in business development, accounting, finance, sales, and marketing, who are concerned about the impact of digital marketing on their company. In this 1-day seminar, experienced consultant and digital marketing expert Professor Christian Schulze will help participants sort out the chaos.

Topics include:

  • Differences between digital marketing instruments: Display Advertising, Search Engine Advertising, Search Engine Optimization, Social Media Marketing, Social Influencer Marketing, Viral Marketing, Affiliate Marketing, and User-Generated Content
  • Usefulness of these digital marketing instruments in reaching company goals, from brand-building to sales
  • Prioritize these instruments to build a digital marketing roadmap, suitable to take a company from simply “being online” to having a coherent, functional, and (cost-) effective digital marketing strategy
  • How to use performance measurement and optimization in digital marketing to avoid wasting money
  • Importance of customer data and analytics as a prerequisite for competing successfully in an increasingly fierce competition for the digital consumer

Christian Schulze

Senior-Global-E-Marketing-Manager-BAYER

Veranstaltungen: 3

Aufrufe seit 10/2011: 12
Aufrufe letzte 30 Tage: 1

Zeitpunkt Veranstaltungsort Beschreibung Kontaktperson  
16.10.2018
Frankfurt (Main)
Frau Melanie Hilbert lsi@fs.de 069 154008-249 Kontaktanfrage
15.05.2018
Frankfurt am Main
Frau Melanie Hilbert lsi@fs.de 069 154008-249 Kontaktanfrage