ICI-6 Fundamental CI Analysis Methods

SWOT, industry structure analysis, profiling, portfolio analysis and analysis of competing hypothesis (ACH)

In this workshop, the fundamental methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis techniques is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient CI projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of CI analysis techniques.

Workshop foci

• SWOT (Strengths/Weaknesses/ Opportunities/Threats)

• 5 forces industrial structure analysis/strategic groups, according to Michael Porter

• Competitor profiling

• Portfolio Analysis

• Analysis of competing hypothesis (ACH)

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