Seminar
Referenten: Dr. Axel Neidlein, Prof. Dr. Alexander J. Wurzer
Veranstaltungsseite: forum-institut.de/seminar/1811189-ip-and-the-fourth-indus...
Sprache: Deutsch
Aufrufe gesamt: 10, letzte 30 Tage: 2
Veranstalter
FORUM · Institut für Management GmbH
Telefon: +49-6221-500500
Telefax: +49-6221-500505
forum-institut.de/ms/1/23/0...
Preis: 1.680,-- € zzgl. gesetzl. Mwst.
Intellectual property (IP) enables companies to maintain a competitive edge in a global and increasingly digitised landscape. However,
more so in the modern form of business-model-based prohibitive rights than in its classical application to the protection of own R & D against imitation.
##
##
Companies need to aim for legally enforceable exclusivity in the services they provide to create benefits for which the customer is willing to pay. This differentiation in competitive offers is the basis for the application of premium prices and for the creation of market positions in digital business models.
##
##
The development and implementation of a 360 ° IP strategy helps to identify exactly where the levers for business model protection
lie. This course provides practical methods and tools that are suitable for SMEs to extend and secure their technical lead over
the competition in the long term.
- Successful business model protection in digitisation and IoT
- Customer-centric IP design for the Internet of Things
- Enforceable protection of cyber-physical systems
- IP protection for the digital customer journey
- Exclusive brand, user and customer experience through IP
- Workshops: Apply best practice and tools
Veranstaltungen: 1
Aufrufe seit 01/2017: 10
Aufrufe letzte 30 Tage: 2
Veranstaltungen: 7
Aufrufe seit 09/2011: 11
Aufrufe letzte 30 Tage: 5
Zeitpunkt | Veranstaltungsort | Beschreibung | Kontaktperson | |
---|---|---|---|---|
20.11.2018 - 21.11.2018 | Amsterdam |
Kontaktanfrage |