I. Introduction (Maximo Bomchil, Christoph H. Vaagt)

II. General aspects of law firm strategies

• Strategy in law firms – what it is and why we should care? (Bente Lowendahl, BI Norwegian Business School, Bergen/Norway)
• The role of professional ethics in shaping law firms’ strategy (Tomasz Wardinsky, Wardinsky & partners, Warszawa/Poland)
• Easy and difficult at the same time: some general considerations on law firm strategy (Peter Kurer, Zurich/Switzerland)
• Drivers of change; history of market changes (Mats Anderson, Linklaters, Stockholm/Sweden)
• Trends shaping the legal markets in the future (David Barnard & Miriam Herman, Blaqwell Inc., Washington/USA)
• Emerging market response to trends shaping the legal markets (Irina Paliashvili, Ukrainian Legal Group, Kiev/Ukraine)

III. Resource side strategies

• Resource based approach to strategy (Dina Gracheva, Moscow, Russia)
• Introducing a balanced scorecard (Peter Oberlechner, Wolf Theiss, Wien/Austria)
• Career path in law firms (Jaime Fernández Madero, Buenos Aires/Argentina)
• Strategic challenges for firm leaders (Patrick McKenna, Edmonton/Canada)
• Systems and structures (Rob Millard, Venturis Consulting Group LLP, London/UK))
• Improving efficiency in law firms in times of flat turnover and increasing costs (Ashley Balls, LegalBestPractice, Wellington/New Zealand)

IV. Market side strategies:

• The new normal (Richard Given, HSBC Holdings plc, London/UK; Paul Lippe, OnRamp Systems, California)
• Professionalising the pricing and procurement processes (Silvia Hodges, New York/USA)
• Work types (Mark Jones, Addleshaw Goddard LLP, London/UK)
• How to Screw Up Your International Expansion (Robert Bata, WarwickPlace Legal, New York/USA)
• How (not) to merge (Lisa Smith, Fairfax Associates, Washington/USA)
• Winning and keeping clients (Leigh Dance, ELD International LLC, Brussels/Belgium)
• Corporate reputation: definitions and dimensions (William S Harvey, Tim Morris; Michael Smets: Economics and Strategy Group, University of Oxford, UK)
• Reputation and Relationship: capital of law firms (Philip Rodney, Burness Paul, Edinbourgh/Scotland/UK)