Management International Review
Management International Review

Management International Review

Buch, Deutsch, 152 Seiten, Springer Gabler

Herausgeber / Co-Autor: Brock, David M. / Birkinshaw, Julian

Erscheinungsdatum: 2004

ISBN: 3409125442


Aufrufe gesamt: 153, letzte 30 Tage: 2

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:Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
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