Market Entry Strategies
Market Entry Strategies

Market Entry Strategies

Text, Cases and Readings in International Management

Buch, Englisch, 424 Seiten, Management Laboratory

Autor: Dr. Christoph Lymbersky, BBus, MAcc, MBA

Herausgeber / Co-Autor: Christoph Lymbersky

Erscheinungsdatum: 29.01.2008

ISBN: 9783981216202


Aufrufe gesamt: 1949, letzte 30 Tage: 4

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About the Book:

This book is aimed at students and professionals who are interested or involved in international market entries or product launches.

The book introduces the concept of an international strategy by focusing on Global Efficiencies, the components of an international strategy and the development of an international strategy. The focus of the chapter will be on market analysis, competitive positioning and common pitfalls of multinational companies. 

Franchising, licensing, joint ventures, the Greenfield strategy as well as mergers & acquisitions are explained in detail with their advantages and disadvantages. The accompanying case studies for each entry method illustrate common problems outlined in the text. 

The second part of the book introduces the reader to the influence of culture on international market entries. Managers will find important advice in this chapter on what to take care of, how to prepare for and to avoid cultural clashes. 

Each market entry strategy has its impacts on the corporate culture of a company, on its people and on the environment. It is this book’s aim to prepare its reader for the interesting strategic decisions that a multinational company faces.

About the Author:

Christoph Lymbersky has lived, worked and done research in Germany, France, Australia and the United States. He holds a Master of Accounting and a MBA from Bond University in Australia.
He has worked for international companies such as IBM and Wal-Mart, has founded and co-founded different companies like COMODEX Internet, the IT – Management Group and B2B Network. Working with clients, managers and CEOs from all around the world led him to focus his research on international management and intercultural Differences. Christoph Lymbersky is now the head of the Management Laboratory and consultant to different start-up companies.

Publikationen: 11

Veranstaltungen: 3

Aufrufe seit 07/2007: 2414
Aufrufe letzte 30 Tage: 11