Mass Customization - Deciding on the right degree
Mass Customization - Deciding on the right degree

Mass Customization - Deciding on the right degree

Degree of Mass Customization, Operations, System Design

Vortrag, Englisch, Moveahead - Consulting & Executive Education

Autor: Christian Klock

Erscheinungsdatum: 16.10.2005


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Degree of Mass Customization, Operations, System Design, Lean Manufacturing - Although the principles of agile manufacturing & mass customization are widely known, the actual, full implementation of these principles has only taken place in a few rare cases. Even some of well regarded MC pioneers often only provide “false” mass customization. This means, their MC businesses are mainly set up for marketing/research purposes and not to make profits. They actually loose money which is subsidized by their sales out of the “traditional” operating system. This situation leads to a few key questions: • Are the core principles and necessary changes of the operating system (R&D & Manufacturing with SC) really understood and correctly implemented ? • What types of products / businesses are suitable for Mass Customization? • What is a reasonable / necessary target level of adapting MC principles to gain competitive advantage? • What are the key inhibitors adapting Mass Customization principles? • How to motivate an organization to start the journey transforming from traditional (manufacturing) operations to mass customization ? In this paper (knowledge presentation), we discuss what products/businesses are suitable for real, traditional Mass Customization and which ones are suitable for a “light” version. This leads to a discussion around necessary or reasonable target levels of adapting MC principles taking key inhibitors into account. The knowledge presented in this paper derived from many years of consultant work implementing agile manufacturing systems in various industries.

Christian Klock

DE, Ismaning

Moveahead - Consulting & Executive Education

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