Scenario-based Strategic Planning
Scenario-based Strategic Planning

Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Buch, Englisch, 219 Seiten, Springer-Verlag GmbH

Autoren: Prof. Dr. Burkhard Schwenker, Torsten Wulf

Herausgeber / Co-Autor: Burkhard Schwenker, Torsten Wulf (Hrsg.)

Erscheinungsdatum: 29.07.2013

ISBN: 3658028742


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A new scenario planning approach

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

 

The contents

  • We show that traditional strategic planning and forecasting tools are often inadequate when faced with today's fast-changing environments
  • We propose scenario-based strategic planning as a powerful strategic planning approach that accounts for uncertainty, volatility and complexity
  • We give a detailed description of our new, tool-based approach to scenario-based strategic planning
  • We show how our approach works in practice and improves decision quality, fosters flexible strategies and supports good management

 

The editors

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics.

Prof. Dr. Torsten Wulf is Professor of Strategic and International Managestrategischment at Philipps-University Marburg.

Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

Prof. Dr. Burkhard Schwenker

DE

Roland Berger Strategy Consultants

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