The Chemical and Pharmaceutical Industry in China

The Chinese market and Chinese companies are of increasing importance for the global chemical and pharmaceutical industry. The book starts with the characterization of the chemical and pharmaceutical industry in China. One central aspect is the political and economic situation in China, with its strategic and operational implications for western chemical and pharmaceutical companies. An important part of the book consists of case studies describing how western companies such as BASF, Bayer, Degussa, DSM, Novartis or Roche are managing the market entry and investments for further growth in China. The book also analyzes the threat to western companies on their home markets from Chinese competitors. TOC:The Chemical and Pharma Industry in China.- European Companies in China.- Market Entry and Investments in China.- Special Aspects.