Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen

Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung

Autor: Tobias Looschelders

Dieses Buch ist ein praxiserprobter Guide, mit dem Sie Ihre Marketing-Kampagnen, Landingpages und Websites...

Publikation ansehen

Interview mit Timo von Focht von Maxymizer: Testing contra Relaunch

Mit kleinen Schritten ans Ziel kommen

Autor: Stefan Bechstein

“Der Relaunch ist tot”, behauptet Timo von Focht, Regional Director der Maxymiser GmbH....

Publikation ansehen

Modelling Interactive, Three-Dimensional Information Visualizations

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

Research on information visualization has so far established an outline of the information visualization...

Publikation ansehen

Towards Supporting Annotation for Existing Web Pages Enabling Hyperstructure-Based Searching

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

This paper discusses the requirements and tasks in annotating existing Web pages with additional structural...

Publikation ansehen

Understanding and Tailoring Your Scientific Information Environment: A Context-Oriented View on E-Science Support

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

R&D efforts in the area of e-Science aim at building an infrastructure that supports researchers’ work...

Publikation ansehen

Multivariate Analysemethoden

Eine Anwendungsorientierte Einführung

Autor: Prof. Dr. Klaus Backhaus

Dieses Lehrbuch behandelt die wichtigsten multivariaten Analysemethoden. Dies sind Regressionsanalyse,...

Publikation ansehen

Adaptive Web Meta-search Enhanced by Constraint-Based Query Constructing and Mapping.

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

This paper introduces an adaptive method that can be used to construct the query user interfaces for the...

Publikation ansehen

Distributed Information Search with Adaptive Meta-Search Engines.

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

With the flourishing development of E-Commerce and the exponential growth of information produced by...

Publikation ansehen

FAIRWIS

A System for Improving On-line Trade Fair Services.

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

FAIRWIS is an EU funded project that aims at offering on-line innovative services to support business...

Publikation ansehen

Providing On-line Trade Fair Services with FAIRWIS.

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

The EU funded FAIRWIS project (Trade Fair Web-based Information Services) aims at offering on-line...

Publikation ansehen