Beitrag, Englisch, 30 Seiten, STA Communication
Autor: Steven Rosen
Erscheinungsdatum: 29.07.2006
Seitenangabe: 29
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The pharmaceutical industry is facing increased economic, political, regulatory and competitive pressures. The traditional pharma business model, given the high costs and risk associated with developing blockbusters and supported by a costly sales and marketing structure, is becoming highly inefficient.
With patents on $80 billion worth of blockbusters set to expire over the next two years, pharma is becoming hard pressed to find more effective and efficient ways to maintain profitability.
Fachthemen
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