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This paper analyzes a non-congested private airport that possesses market power in providing aeronautical services. We find that the profit-maximizing landing fee decreases in the degree of complementarity of aviation and non-aviation. Furthermore, our model...
"Relationship Marketing in Sports" is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can...
In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Despite the evidence provided by numerous empirical studies, many companies that have implemented CRM systems report unsatisfactory levels of...