Dynamic Relational Capabilities (DRC) and Knowledge for Firm Innovativeness and Competitive Advantage
Autor: Dipl.-Oec. Johann Schwenk, Dipl.-Bw. (FH)
Abstract: Purpose – The purpose of the underlying paper is to strengthen and develop the theory around (dynamic) relational capabilities for firm innovativeness and competitive advantage with focus on the resource knowledge. Therefore one objective is the...
Aufrufe letzte 30 Tage: 6
Autor: Dr. Maxie Schmidt
Do loyalty programs FRUSTRATE customers and how? What are measures against this? This is a critical question because frustration leads to alienation - the opposite of retention. This article answers the queation based on a market study and a case in the service...
Aufrufe letzte 30 Tage: 2
Autor: Dr. Ansgar Gerstner
Aufrufe letzte 30 Tage: 19
Autor: Dr. Frank T. Krüger
Aufrufe letzte 30 Tage: 1