Howto - LinkedIn Marketing

Written by Thom Poole, a professional marketer with 25 years experience. He is a visiting professor of mar­keting who has written this book to help students and business people get the most from their marketing activities.

LinkedIn is the professional business network that allows people to connect with former, present and future work colleagues, suppliers and partners.

Businesses can use LinkedIn to commun­icate with customers, suppliers and partners; to recruit new employees and share business information with peers.

Poole demonstrates how a business can set up a LinkedIn account and use it to communicate with a large network of business people around the work.