Value Based Pricing for B2B and B2C industries

Getting pricing right is always a challenge in an economic downturn, as decreasing demand, excess capacity, and greater price sensitivity all conspire to drive down prices. In this unusual downturn, companies need to manage the profitability of individual customers and transactions with greater precision and develop richer insights into their customers’ changing needs and price sensitivities,

Discover pricing strategies and tactics in times of a hard economic situation. In this course you will learn what distinguishes pricing champions from other companies. We will review and apply proven tools and techniques which you can use to drive profits and growth at your own company, even during difficult economic times.

It´s time to react!
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