Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen

Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung

Autor: Tobias Looschelders

Dieses Buch ist ein praxiserprobter Guide, mit dem Sie Ihre Marketing-Kampagnen, Landingpages und Websites...

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Interview mit Timo von Focht von Maxymizer: Testing contra Relaunch

Mit kleinen Schritten ans Ziel kommen

Autor: Stefan Bechstein

“Der Relaunch ist tot”, behauptet Timo von Focht, Regional Director der Maxymiser GmbH....

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Illegales Filesharing

Der Reiz am heimlichen Datentausch

Filesharing, das Tauschen meist urheberrechtlich geschützter Musik, Filme oder Programme über das...

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A Research Platform for Location-Based Applications

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

This paper presents a short overview of the platform ArWorx, a platform for location-based applications....

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Modelling Interactive, Three-Dimensional Information Visualizations

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

Research on information visualization has so far established an outline of the information visualization...

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Towards Supporting Annotation for Existing Web Pages Enabling Hyperstructure-Based Searching

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

This paper discusses the requirements and tasks in annotating existing Web pages with additional structural...

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Understanding and Tailoring Your Scientific Information Environment: A Context-Oriented View on E-Science Support

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

R&D efforts in the area of e-Science aim at building an infrastructure that supports researchers’ work...

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Modeling Interactive, 3-dimensional Information Visualizations Supporting

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

Information visualization and knowledge visualization use comparable techniques and methods. Based on...

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Adapting Organizational Knowledge Management Cultures to the Knowledge Life Cycle in Innovation Processes

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

Innovation is a knowledge-intensive process with a specific knowledge culture and respective requirements...

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Digital Libraries in Knowledge Management - An e-Learning Case Study

Autor: Univ.-Prof. Dr.-Ing. Matthias L. Hemmje

Knowledge and libraries - this conceptual symbiosis is as old as the idea of libraries itself: Libraries...

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