Convergence and individualization in new service bundles

Two megatrends are shaping the European Internet markets. Firstly, broadband and digital convergence have been for some time, and will remain, the key drivers for industry growth. Increasing bandwidth will enable and drive demand for an expanding range of services. What we see today is just a starting point – a platform for future converged communication and entertainment services. Secondly, there is a growing demand for individualization by the customer and the need to tailor products to suit customer usage patterns, moving us towards on-demand entertainment services instead of the more traditional broadcast media.