Innovation Success Through R&D Reputation

Innovation management is increasingly being complemented by innovation marketing. The relationship between R&D reputation, its drivers and its impact on attracting complementary resources - such as research partners, talent and funding - has been demonstrated in an empirical study.

This research project was conducted by the Institute of Technology Management at the University of St.Gallen (ITEM-HSG), its innovation and intellectual property spin-off BGW AG, and IBM Research.