Forrester Research Analyst Relations Council

Enrolling Sales In AR 101

How educated is your sales force or other client-facing personnel about the role AR can play in their sales cycle? If influencing the bottom line is among your AR objectives, the first step must include building relationships with sales and leveraging that relationship to teach them about the support AR can provide. In this moderated panel session, hear two AR pros outline their approach to sales-centric AR.

Moderated by: Trisha Mirel, Advisor, Forrester Research

Panelists:

• Jock Breitwieser, AR Director, Callidus Software
• Kathy Nottingham, AR Director
• Lawson Software Heather Saxon, AR Manager, Exstream Software by HP