Customer Loyalty

Make your customers happy, improve cross sales and reduce customer churn through Return on Behavior™ 

WHAT: At the Customer 2.0 Experience Marketing Conference 2007 in Berlin. Friday 14, September 2007 from 9.30 to 13.00.

FOCUS: Participants will learn how the Return on Behavior™ concept helps increase the value of your customers' experiences, customer satisfaction and loyalty. Learn how to increase additional sales and resale; reduce churn and loss of customers; and improve critical business relations in customer service at all contact points through measurements, knowledge management and involvement of your customer representatives.

NOTE: The number of workshop participants is limited, therefore early registration is highly recommended.

In three hours, you will get important, concrete, hands-on input and ideas on how to start reaping benefits from measuring your customers’ experiences:

• Discover why it is so important to listen to your customers and why you need to start listen to the voice of your customers;
• Learn the drivers behind customer satisfaction and how to close the gap between customer promise and customer experience;
• Learn how to turn your customer facing units into a value creating units;
• What are the prerequisites to setup a measurement program;
• How to find the 3 most important goals that your customers should experience;
• The top 5 most important factors to take into consideration before going live;
• Steps on how to turn collected information into knowledge and act upon it!
• Receive a 10 step action plan on how to increase your customers’ experiences.
• Attendees are welcome to send questions and request specific areas to be addressed during the workshop, as long as these are received no less than 3 weeks prior to the workshop.

Workshop instructor Fredrik Abildtrup is the CEO of TeleFaction since 2005. He has many years of business experience, primarily in sales and management; most recently as the Division Executive with T-Systems Denmark, a company of Deutsche Telekom, where he was responsible for 100 employees.

Pricing
Euro 395 for conference attendees. Euro 495 for non conference attendees. Read about the conference here. 

http://www.customer2o.com/?page=workshop_track1