How customer centric is your organisation?

Through extensive research, Beyond Philosophy™ has developed the Naïve to Natural™ Model; originally introduced in 'Revolutionize Your Customer Experience'. 

The research unveiled that all organisation's are on a journey from 'Naïve to Natural™'; in the way that they are orientated around the customer. It was also discovered that there are four distinct ways a company is internally focused, or not, around its Customers.

The four distinct stages of evolution are Naïve, Transactional, Enlightened and Natural, which an organisation goes through in delivering its Customer Experience capability and assesses the degree to which this can be leveraged to deliver a captivating Experience.

Senior business leaders around the globe agree that the Naïve to Natural™ Model is the most powerful tool for helping organisation's become more oriented with their customer strategy ultimately leading to the delivery of a great Customer Experience.

In order to deliver a consistent and deliberate Customer Experience and progress along the journey, it is essential to understand where you are starting from.
So where does your customer strategy stand?
During Colin's session a 'Self-Assessment Evaluation' will give delegates an indicative understanding of where their organisation fits against the 9 areas that affect the Customer Experience, this will enable you to plan what is needed in order to become a greater customer centric organisation.


By the end of the session you will discover:-

• The benefits of progressing from Naïve to Natural™.
• Why 'Naïve' and 'Transactional' organisations struggle to maintain competitive advantage in the longer term.
• How to move from one orientation to another.
• How 'Transactional' organisations are actually driving the commoditisation of their own market places- and the impact this is having on their profitability!
• Why 'Enlightened' companies have embraced Customer Emotions as a means of differentiating themselves and increasing customer loyalty.
• How 'Natural' organisations use theatrical techniques as a key part of their Customer Strategy.
• Why Customers' senses are critical to 'Natural' organisations
• Why 'Natural' organisations excel at building Customer Experiences that improve the bottom line
• How your organisation can build captivating Customer Experiences
• Case studies of organisations that are on this path.
• Attendees are welcome to send questions and request specific areas to be addressed during the workshop provided these are received no less than 3 weeks prior to the workshop.

Workshop instructor
Colin Shaw is the Founding Partner of Beyond Philosophy and guru of the Customer Experience Management. Colin has enjoyed over 20 years of experience working in blue chip companies, including Mars Ltd, Rank Xerox and BT. Colin's final position was Director of Customer Experience for one of the world's largest global companies. 

More info here: http://www.customer2o.com/?page=workshop_track2